The world of vintage watch advertising offers a fascinating glimpse into the past, a time when print ads were meticulously crafted works of art, designed to capture the imagination and convey a brand's essence with stunning visuals and compelling copy. Ad Patina's discovery of an original 1976 advertisement featuring the iconic Rolex Submariner Ref. 1680, with the renowned author Peter Benchley, provides a perfect case study in this lost art form. This article will delve into the details of this captivating advertisement, exploring its historical context, design elements, and the enduring appeal of the Rolex Submariner Ref. 1680 itself. We'll also examine the various aspects of this model, including its price, dial variations, bezel features, and production years, offering a comprehensive overview for collectors and enthusiasts alike.
The Peter Benchley Connection: A Master of Suspense Meets a Master of Time
The 1976 advertisement, unearthed by Ad Patina, is a testament to the strategic brilliance of Rolex's marketing. Featuring Peter Benchley, the author of the bestselling novel *Jaws*, the ad cleverly links the rugged durability and adventurous spirit of the Submariner Ref. 1680 with the thrilling underwater world depicted in Benchley's iconic work. The image likely portrays Benchley, perhaps on a research dive or simply enjoying the ocean's depths, subtly suggesting the watch's suitability for both professional and recreational use. This strategic pairing resonates even today, highlighting the watch's ability to withstand the pressures of both the physical and metaphorical "deep." The choice of Benchley wasn't arbitrary; his name was synonymous with suspense and adventure, perfectly aligning with the image Rolex sought to cultivate for its Submariner line. The ad doesn't explicitly state the watch's capabilities, instead relying on the implied association with Benchley's adventurous persona to convey its inherent strength and reliability. This subtle approach is a hallmark of effective advertising, allowing the image to speak volumes without resorting to overt technical specifications.
A Deep Dive into the Rolex Submariner Ref. 1680: More Than Just a Watch
The Rolex Submariner Ref. 1680, the star of this vintage advertisement, holds a special place in the hearts of watch collectors. Produced from 1966 to 1979, the 1680 represents a significant chapter in the Submariner's history, bridging the gap between earlier models and the later, more modern iterations. Its distinctive features, including variations in dial and bezel, have contributed to its enduring popularity and collectible value. Let's explore some key aspects of this remarkable timepiece:
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